Media Alert: WELD Directs Performance Engineering Expertise to Key Customer Segments

News Release FOR IMMEDIATE RELEASE November 5, 2014

WELD Directs Engineering Expertise to Key Customer Segments  

Kansas City, Mo. – WELD, manufacturers of WELD wheels, announced today at SEMA 2014 their strategy to apply WELD’s race-winning heritage and expertise to all segments of the high performance wheel market. WELD will speak directly to the different consumers in each market segment through its four brands: WELD Racing, WELD Street & Strip, REKON Off Road by WELD and CCW Forged Performance.  This new structure will better connect with customers and clarify each brand’s target market, allowing for more powerful messaging for each type of buyer, and more targeted high performance forged wheels. “As WELD has experienced unprecedented growth, we’ve increasingly seen the need to make our brand positioning very clear to the marketplace,” said Norman Young, president and CEO, WELD. “This new structure defines who are as a company, and gives us a platform to further expand and grow as a company. We are very excited to make this announcement today at one of the aftermarket’s premier events.” WELD Racing remains as the cornerstone brand, offering only the highest quality racing wheels for oval and drag racing. Each WELD Racing wheel is precision engineered for maximum performance on track to give each WELD racer the winning edge. WELD Street & Strip brings race bred wheel technology to the street. WELD Street & Strip wheels are designed to unleash the performance of your ride. Built to the same exacting standards as WELD Racing wheels they are perfect for the drag strip, or the local car show. REKON Off Road by WELD offers the only complete line of forged alloy wheels for trucks and Jeeps. With offerings from light truck street use, to true bead-loc wheels for the toughest of off-road excursions, REKON provides superior strength and quality you can depend on. CCW Forged Performance wheels are specifically designed to meet the demands of sports cars and road racing. All CCW wheels are engineered and produced with unmatched performance, design, finish, and quality. Each wheel is made to order with exceptional attention to detail, making CCW the choice of true enthusiasts. All WELD wheels are engineered, produced, and tested at WELD’s facilities in Kansas City, Mo. and Holly Hill, Fla. WELD uses only aircraft grade aluminum alloys and state-of-the-art manufacturing processes. For more information about WELD or any of the WELD brands, phone 800-788-9353 or visit

# # # #

Images attached:  Download image: About WELD WELD, based in Kansas City, Mo., is the technology and manufacturing leader in the performance wheel market. Since 1967, Weld has been a pioneer in wheel engineering and design from Main Street to the race track. WELD’s precision and quality is validated by amassing more professional race wins than any other wheel company. Every race and street wheel is subjected to the same quality and design standards. WELD’s entire line of performance wheels can be seen at WELD is a Granite Creek company. Granite Creek invests in businesses with defensible market niches, recognized brands, strong intellectual property and/or manufacturing process assets led by entrepreneurial management teams in food/agribusiness, medical devices and instruments, and transportation industry sectors. For further product information, contact: Jennifer Collins, Marketing Manager WELD 816-423-5717 For further PR information, contact: Gary McCoy, Public Relations Director The Marx Group 847-622-7228