WELD Announces Acquisition of CCW – Complete Custom Wheels
Kansas City, Mo.
(WELD), manufacturers of WELD Wheels, has acquired Complete Custom Wheels (CCW) of Holly Hill, Fla., a manufacturer of premium forged road race, sports car and luxury car wheels, creating CCW Forged Performance. Financial terms of the transaction were not disclosed.
Offering a variety of sizes, finishes and styles, CCW’s reputation for quality and performance is unmatched by any other custom wheel manufacturer. WELD president and CEO, Norman Young, says CCW’s championship-winning road racing heritage and uncompromising attitude aligns perfectly with WELD’s philosophy and corporate DNA, making it a strategic fit for both companies.
“CCW is the perfect complement to WELD’s current product range,” said Young. “CCW’s ability to produce high-performance forged racing and sports car wheels is proven through over 25 national and international road racing championships. WELD’s expertise can only further accelerate product development and build on that established success.”
With deep roots in road racing and luxury European car communities, Young said the transaction provides WELD with access to a new portion of the market it previously did not cater to. He said WELD intends to keep CCW’s Florida manufacturing facility intact and sees CCW as a new sister brand to round out its portfolio.
“With the deal finalized, CCW gains a partner with unparalleled manufacturing experience, industry-leading engineering and technical capabilities that can fuel new growth for the brand,” concluded Young.
CCW’s existing relationships and experience will feel the positive impact of WELD’s technical expertise and manufacturing support. WELD gains an established leader in a new market segment, as well as new design and custom finishing expertise through CCW.
For more information about WELD, phone 800-788-9353 or visit www.weldwheels.com
# # # #
Image Download: http://goo.gl/WpA1lQ
WELD, based in Kansas City, Mo., is the technology and manufacturing leader in the performance wheel market. Since 1967, WELD has been a pioneer in wheel engineering and design from Main Street to the race track. Weld’s precision and quality is validated by amassing more professional race wins than any other wheel company. Every race and street wheel is subjected to the same quality and design standards. WELD’s entire line of performance wheels can be seen at www.weldwheels.com
WELD is a Granite Creek company. Granite Creek invests in businesses with defensible market niches, recognized brands, strong intellectual property and/or manufacturing process assets led by entrepreneurial management teams in food/agribusiness, medical devices and instruments, and transportation industry sectors.
For more information, contact:
Jennifer Collins, Marketing Manager
Gary McCoy, PR Director
The Marx Group