News Release FOR IMMEDIATE RELEASE January 12, 2015Kansas City, Mo. – The legendary Sprint and Midget car father and son race team of Sammy and Kevin Swindell hope to reclaim the championship when they compete in the 29th annual Lucas Oil Chili Bowl presented by General Tire. WELD is the official wheel supplier for Swindell Motorsports for 2015 and is the sponsor of the “WELD Racing Cool Move of the Race” promotion at this year’s Chili Bowl. Kevin Swindell is a four-time champion of the Chili Bowl with consecutive victories from 2010 through 2013. While his father, Sammy, is a five-time event champion having captured crowns in 2009, 1998, 1996, 1992 and 1989. The 2015 Chili Bowl will be held January 13-17 at the Tulsa Expo Raceway. “We have had a strong association with WELD and its high performance wheels,” said Sammy Swindell. “We’re excited to return to the Chili Bowl with WELD wheels on our cars. Our goal is to bring another championship to Swindell Motorsports in one of our favorite events of the year.” Kevin Swindell added, “We are excited for WELD’s sponsorship of the ‘Cool Move’ promotion and my dad and I both hope to be one of the five winners. WELD’s stylish, durable, and lightweight wheels have helped propel our family to the winning circle many times during our careers and we look forward to a great 2015 season with their wheels.” During the first four nights of Chili Bowl qualifying races, a winner of the “WELD Racing Cool Move of the Race: will be picked by the Chili Bowl management staff. The winner each night will be awarded a $250 cash prize. At the conclusion of the Chili Bowl competition on Saturday, January 17, more than 13 feature races will be held and an outstanding cool move from that day will be selected. The Saturday winner will receive a $500 cash prize. Fans who are not in Tulsa will still be able to participate in the “WELD Racing Cool Move of the Race” competition. Each morning, after a cool move has been awarded, WELD will post a video clip on its Facebook page at www.facebook.com/WELDRacing, the company’s Twitter feed at twitter.com/WELDRacing, and atwww.WELDwheels.com. Fans will be asked to vote on their favorite move of the entire event. Voting will close five days after the final day of racing on January 22. WELD will randomly select one fan who will win the “WELD Racing Cool Move of the Race” banner that was hung trackside during the Chili Bowl. The banner will contain the signatures of the five winning drivers from that week. WELD wheels are engineered, produced, and tested at WELD’s facilities in Kansas City, Mo. using only aircraft grade aluminum alloys and state-of-the-art manufacturing processes. For more information, phone 800-788-9353 or visit www.WELDwheels.com.
# # # #About WELD WELD, based in Kansas City, Mo., is the technology and manufacturing leader in the performance wheel market. Since 1967, WELD has been a pioneer in wheel engineering and design from main street to the race track. WELD’s precision and quality is validated by amassing more professional race wins than any other wheel company. Every race and street wheel is subjected to the same quality and design standards. WELD’s entire line of performance wheels can be seen atwww.WELDwheels.com. WELD is a Granite Creek company. Granite Creek invests in businesses with defensible market niches, recognized brands, strong intellectual property and/or manufacturing process assets led by entrepreneurial management teams in food/agribusiness, medical devices and instruments, and transportation industry sectors. For more information, contact: Jennifer Collins, Marketing Manager WELD 816-423-5717 firstname.lastname@example.org Gary McCoy, PR Director The Marx Group 847-622-7228 email@example.com